Ecommerce Ops for
High-Growth Brands
I build the operational infrastructure that turns Shopify stores into retention machines — from inventory logic and Klaviyo flows to logistics and DTC strategy.
About Me
Bridging the gap between digital marketing metrics and operational reality.
I'm Michael Okechukwu, an Ecommerce Operations Manager based in Lagos, Nigeria with over 5 years of experience in digital strategy and operational infrastructure.
I specialize in running high-traffic Shopify stores end-to-end — from complex inventory logic and Klaviyo retention flows to logistics optimization and payment gateway integration. I help brands build the infrastructure that doesn't just get sales, but keeps customers coming back.
5+ Years
Ecommerce Experience
DTC & Retail Brands
From luxury retail to growth‑stage SMEs
Shopify + Klaviyo
Core Tech Stack
Lagos, NG
Based In
Key Outcomes
Proven impact across retention, logistics, and storefront performance.
End-to-End Shopify Management
Oversee the full Shopify ecosystem for a high-traffic luxury retail brand — backend config, app integrations, shipping logic, and storefront performance.
Klaviyo Retention Flows
Designed and deployed email and SMS retention flows that re-engage customers post-purchase and reduce churn for luxury and fashion brands.
Logistics & Fulfillment Optimization
Resolved last-mile delivery disputes and optimized shipping rates and workflows specifically for Nigerian ecommerce markets.
Data-Driven Inventory Planning
Used Excel-based forecasting models to plan stock levels, reduce overstock risks, and align inventory with campaign calendars.
Conversational Commerce
Built structured workflows to convert social media engagement into qualified leads and sales — turning Instagram DMs into a real revenue channel.
Platform Security & Payments
Applied PCI-awareness and network security knowledge to ensure platform integrity and integrated Paystack/Flutterwave for SME clients.
Work Experience
A timeline of operational leadership and execution.
K KASA
Ecommerce Manager
- Manage the full Shopify ecosystem end-to-end: store administration, backend configuration, shipping integrations, and app management for a high-traffic luxury retail brand.
- Build and optimize Klaviyo retention flows including post-purchase sequences, winback campaigns, and segmentation logic.
- Oversee inventory forecasting using Excel-based models and coordinate logistics and fulfillment to minimize delivery issues.
Roffiany
Social Media & Sales Operations
- Designed and implemented Conversational Commerce workflows to systematically convert social engagement into qualified sales leads and revenue.
- Led a data-driven overhaul of the brand's content strategy, using analytics to reverse an engagement decline and improve reach.
- Defined operational guidelines to streamline customer communication and reduce friction across the buyer journey.
National Television Authority (NTA)
Digital Media Operations
- Managed live streaming logistics and digital scheduling for high-stakes national broadcasts, maintaining zero-downtime delivery.
- Awarded official commendation from NTA Management for exceptional operational reliability and logistical support.
Self-Employed
Independent E-commerce & Digital Consultant
- Developed DTC digital sales strategies for SME clients, transitioning social media audiences into owned revenue channels.
- Assisted clients in setting up Shopify/digital storefronts and integrating Paystack and Flutterwave payment gateways.
- Established fulfillment workflows and order management systems for small businesses operating within Lagos.
Tech Stack & Tools
The software ecosystem driving my operations.
Platforms & Payments
Marketing & CRM
Data & Operations
Ready to scale your retention?
Available for ecommerce operations, Shopify consulting, and retention strategy projects.